Sam is a global sports media and commercial executive with 35 years spanning live production, broadcast technology, and digital platforms. He launched and led Premier League Productions at IMG, ran a regional portfolio for Fox Sports Asia, and built the global broadcast infrastructure for SailGP. More recently, he held senior commercial roles at Pixotope and Vizrt and, in 2024, launched This Sporting Planet, a digital sports network. Working as a consultant, he supports rights holders, investors, and technology vendors on commercial strategy and growth. He joins the Squash Wales board to help the sport capture new audiences, diversify income, and build lasting partnerships ahead of LA 2028.
